UPPER LUXURY BMW CONCEPT 8.
The new BMW Concept 8 Series previews a luxury 2-door with the Mercedes S-Class Coupe firmly in its sights
This is the new BMW Concept 8 Series – a flagship 2+2 coupe that has been designed to take on the Mercedes S-Class Coupe.
The luxurious new two-plus-two coupe is planned to return to the BMW line-up in 2018 after an almost two decade hiatus as part of what company bosses describe as the biggest model offensive in the company’s history. The Concept 8 Series is being displayed this weekend at the Concorso d’Eleganza on the shores of Lake Como in Italy, and is the first in a series of ultra-premium cars from BMW.
Speaking at the Concept 8 Series unveiling, BMW board member Ian Robertson said: "We want to bring more cars into the upper luxury segment. We have already announced we are in the development phase of the X7. We are working on other products as we feel there is a lot of opportunity there. The new 8 series is part of this. In the next couple of years we will see the most comprehensive change in the history of BMW."
Source: autoexpress , BMW, Autocar
euromandriver news desk
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